Investment Examples
Location: High-growth secondary market in the Southeast U.S.
Strategy: Renovate interiors, increase rent, improve management
Project Summary:
60-unit apartment complex. Rents are under market, and 50% of the units need light upgrades (flooring, paint, hardware). Improve management practices, reduce tenant turnover, and increase rents by an average of $125/unit.
Investment Highlights:
Amount: $100,000
Hold Period: 5 Years
Preferred Return: 8.5% (paid quarterly)
Average Annual Return: 18%
Equity Multiple: 2.1x
Location: Tertiary market with strong rental demand and limited new supply
Strategy: Convert a former LIHTC property into market-rate affordable housing with upgrades
Deal Summary:
72-unit affordable housing property. After the expiration of long-term affordability restrictions, upgrade 60% of the units (including new flooring, cabinets, and appliances) and improve landscaping and exterior appearance. Over 2 years, phase in $200/month rent increases while preserving affordability for qualified tenants through voucher programs. Cash flow began in Year 3.
Investment Highlights:
Amount: $100,000
Hold Period: 5 Years
Preferred Return: 6%
Average Annual Return: 20%
Equity Multiple: 2.1x
Location: Southeast U.S. primary/secondary markets
Strategy: Major renovations, rent repositioning, and property rebranding
Deal Summary:
40-unit apartment complex in distressed condition at acquisition. Complete full renovations in all units, including new kitchens, bathrooms, HVAC, flooring, and fixtures. Rent increase by an average of $300/unit, and rebrand with new signage and landscaping. Hold for 3 years and sell at a substantial gain after stabilization.
Investment Details:
Amount: $100,000
Hold Period: 3 Years
Preferred Return: None
Average Annual Return: 27%
Equity Multiple: 2.1x
Why This Matters for You
You don’t have to manage tenants, contractors, or property operations. As a passive investor, you benefit from:
Option for quarterly cash flow distributions
Equity growth through value creation
Preferred referred returns paid before the sponsor profits
Potential to double your capital over the life of the project
I’m fully invested in the success of every project I lead - strategically, personally, and professionally. Your goals become my mission.
- Owner/Operator Alisha Fay
Our Mission
At BrightRock Properties, we believe real estate is about more than buildings - it’s about people, purpose, and lasting impact. Our mission is to restore dignity and value to neglected multifamily properties. We revitalize aging communities with care and intention - offering clean, safe, and affordable housing for families, while delivering strong returns to our investment partners. Grounded in faith-based values like stewardship, integrity, and service, we see every project as an opportunity to do good and do well. By transforming distressed assets into places people are proud to call home, we aim to strengthen neighborhoods and contribute to a better future—one property, one family, one community at a time.
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